Verena Siow Appointed President of SAP Asia Pacific

In Sydney, 2 July 2026, SAP Asia Pacific (APAC) has announced the appointment of Verena Siow as President of SAP APAC, effective immediately.

Based in Singapore, Siow will oversee SAP’s operations across the Asia Pacific region, with a focus on customer outcomes, business transformation, and supporting organisations using SAP technologies across multiple industries.

Siow has nearly 30 years of experience in the technology sector and has been with SAP for 15 years. Prior to this appointment, she served as Business Suite Leader for SAP APAC, where she was responsible for cloud portfolio growth and end-to-end customer engagement. She has also previously held the role of President and Managing Director for SAP Southeast Asia.

Commenting on the appointment, Manos Raptopoulos, Chief Revenue Officer for APAC, EMEA and MEE, said:

“Our business is fuelled by accelerated AI innovation, underpinned by our purpose, our people, and our partnerships. Verena brings deep regional expertise, focus on customer success, and exceptional leadership to this important growth market.”

Verena Siow said:

“It’s a pivotal time to take the reins at SAP Asia Pacific. Our vision for the Autonomous Enterprise connecting data, processes, and people seamlessly is delivering real outcomes for customers as they reinvent their businesses for the AI era.”

SAP operates across multiple market units in the Asia Pacific region, including Australia and New Zealand, Greater China, India, Japan, Korea, and Southeast Asia, with a workforce of more than 50,000 employees across offices and SAP Labs locations.